An Official Campaign for Wool Partner

Here at Naturalmat we're always thinking about how we can spread the word about the many benefits of British wool. That is why we are an official Campaign for Wool Partner.


The Campaign for Wool was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous challenges and the plummeting price of wool. The Prince of Wales decided that something must be done, and so the Campaign for Wool was created. The Campaign for Wool is supported by a diverse group of stakeholders all of whom have a connection to wool, ranging from sheep experts, wool traders to fashion designers and carpet manufacturers and last year Naturalmat were added to the list.


Since joining the Campaign for Wool, Naturalmat have aimed to help reinvigorate the global wool industry by spreading the word about how they use wool within our products and why wool is such a valuable fibre.


Naturalmat’s organic mattresses are just a few of the many products that are available this British eco-friendly company. Naturalmat products can be bought from www.naturalmat.co.uk and in our London store 99 Talbot Road W11 2AT. Tel: 020 7985 0474